"Entrepreneurial skills are essential for all journalists these days," says UC Berkeley j-prof Marcia Parker. "Our business is becoming more entrepreneurial all the time. I don't think j-schools do enough in this field. Many of our students are hungering for these skills. While not everyone will want to start their own businesses, they need to understand that drive and bring that spirit into even traditional newsrooms that are looking to create new editorial products and services."
Thursday, January 31, 2008