Thursday, March 13, 2008

YouTube makes a play to become the web's video standard

A good argument could be made that it's already the defacto standard for video on the web, but YouTube's announcement of it's new API (that's application programming interface for those not down with the lingo) opens up the site to a whole new level of interaction that will, eventually, spread free video far and wide over the web.

The big deal is that it's now possible to set up fully-functional video upload capabilities to your own website (currently through getting your geek on, but give plugin developers another week and mere mortals will be able to integrate it as well) instead of having to link people back out to YouTube. The whole thing is driven and hosted by YouTube's computing cloud, so your own servers aren't taxed in the slightest. Once videos are up, you can have them auto-tagged with your site name (or anything else you want), so that they can be grouped easily into your own categories.

For publishers looking to integrate a robust video platform into their site, the options just became quite simple. It'll be interesting to see how this all plays out.

More at ReadWriteWeb.

Super nerdtacular video link GO:

PS. It would appear as if YouTube co-founder Steve Chen has a poster of... well... himself, in his office.


Jeffrey said...

It's a shame that people will allow YouTube's poor quality become the standard when Vimeo is clearly a superior choice. Its interface when embedded to a site isn't clunky-looking and, excluding Vimeo's HD capabilities since it only works on Vimeo pages, the video quality is far and away better than YouTube's.

Sinker said...

agreed, vimeo looks nicer and is superior overall, but:

1) watch the whole youtube announcement video and you'll see that they're also now allowing customization of the embedded player's look and feel. Thank god.

2) they'll be rolling out HD before too long. Leaks are already out about it.

3) the simple fact that Vimeo locks its HD playback to its own site demonstrates an old-school lock-in mindset that ain't gonna fly on the open web. I hope they change that policy so they CAN play.