Editor and Publisher charts the plummeting circulation over the last four years at major daily newspapers. The numbers are a serious kick in the sack:
USA Today -- 2,293,137 -- 46,141 -- 2.1%
The Wall Street Journal -- 2,011,882 -- (-79,180) -- (-3.8%)
The New York Times -- 1,037,828 -- (-80,737) -- (-7.2%)
Los Angeles Times* -- 794,705 -- (-201,133) -- (-20.2%)
New York Daily News -- 681,415 -- (-47,709) -- (-6.5%)
New York Post -- 667,119 -- 14,693 -- 2.3%
The Washington Post -- 635,087 -- (-97,785) -- (-13.3%)
Chicago Tribune -- 559,404 -- (-54,105) -- (-8.8%)
Houston Chronicle* -- 502,631 -- (-50,387) -- (-9.1%)
Newsday -- 387,503 -- NA
The Arizona Republic*, Phoenix -- 385,214 -- (-47,070) -- (-10.9%)
The Dallas Morning News -- 373,586 -- NA
San Francisco Chronicle -- 365,234 -- (-147,406) -- (-28.8%)
The Boston Globe -- 360,695 -- (-89,843) -- (-19.9%)
The Star-Ledger, Newark, N.J. -- 353,003 -- (-55,669) -- (-13.6%)
The Philadelphia Inquirer -- 338,049 -- (-38,444) -- (-10.2%)
Star Tribune*, Minneapolis -- 341,645 -- (-38,709) -- (-10.2%)
The Plain Dealer*, Cleveland -- 332,894 -- (-32,394) -- (-8.9%)
Detroit Free Press -- 320,125 -- (-32,589) -- (-9.2%)
The Atlanta Journal-Constitution -- 318,350 -- (-64,071) -- (-16.8%)
Yes, you're seeing that San Francisco Chronicle number correctly: almost 30%. The chaos at the LA Times didn't help the paper either: down just over 20%. Ditto the Boston Globe. Even the venerable New York Times--the very definition of the new "brand" centered newspaper concept--dropped over 7%.
According to the story, the overall decline among all dailies was 1.4 million copies a day. Oof.
On the upside, everyone needs to dissect exactly what it was that USA Today did and the New York Post did to actually grow their circulation over the same period. Unfortunately, my guess is that what they did wasn't probably the kind of journalism that a person feels good about the next morning.
via Romanesko
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