Monday, March 10, 2008

"The perception is that everything must be free to get scale. I don’t think it’s right and I think it’s a bit of a shame"

The CEO of London's Financial Times, which bucked convention by raising its cover price by 150% last year and still charges for content on its website, has an interesting take on the transition to digital media. One key factor, he says is:

When any industry is facing disruption, the single most important lesson is to differentiate yourself and focus on what makes you different

He goes on to embrace the need to be a niche product--of narrowcasting instead of broadcasting--and of the necessity of creating quality news.