Vanity Fair's Greenwash

Folio's Frank Locantore points out that Vanity Fair's latest "Green" issue fails to put its money where it's mouth is by printing on recycled paper:

Stories explaining what the Bush Administration should, or shouldn't, do; how mountain top coal mining is destroying communities and natural environs; oil drilling in the Artic; the necessity to act quickly in order to prevent climate change—all are important messages.

But where is the introspection and leadership? Who within CN and VF are pointing out that they themselves should be making an effort to reduce climate change, solid waste, deforestation and water and air pollution?