Monday, April 28, 2008

a case of the mondays

Here are some numbers that aren't nice to wake up to:
Print circulation continues on its steep downward slide, the Audit Bureau of Circulations revealed this morning in releasing the latest numbers for some of the country's largest dailies in the six-month period ending March 31, 2008. When a full analysis appears it is expected to find, according to sources, the biggest dip yet, about 3.5% daily and 4.5 for Sunday.

Break the numbers down and they don't look much better. A selection:

The New York Times lost more than 150,000 copies on Sunday. Circulation on that day fell a whopping 9.2% to 1,476,400. The paper's daily circulation declined 3.8% to 1,077,256.

In Los Angeles, the Times lost more than 40,000 daily copies. Daily circulation there was down 5.1% to 773,884. Sunday declined 6.0% to 1,101,981.

Daily and Sunday circulation at the Chicago Tribune both dropped 4.4% to 541,663 and 898,703, respectively.

The Miami Herald reported daily circulation lost more than 11% with 240,223 copies while Sunday dropped 9% to 311,245.