Friday, September 28, 2007

hyperlocalism in a way that is both local and hyper

Discussions abound still about the move towards "hyperlocalism" by corporate newspaper chains, the irony of laser-focused local coverage apparently entirely lost on a corporate boardroom that has never seen some of the cities they're dictating changes in.

Meanwhile, as it always does, true innovation in real local coverage comes from--guess who--locals that give a shit about their communities, not about making stockholders happy. A wonderful example of truly hyper localism was referenced today by Gapers Block (a great example of ground-up localism at a slightly-less hyper level): The Marshfield Tattler.

You've got to love any site that begins reports with phrases like, "I haven't had a chance to write about the new family down the street," or, "Yesterday afternoon, I ran into Jesse on the street. I hadn't seen him for a while" (that entry under the title "Guess Who Got the Microwave?"). It's truly what's important to the author about her community, from events to people, to the routine. It's a chance to see her world through her eyes. It's not "real" journalism, but it's a hell of a lot more interesting than most of the hyperlocal examples being trotted out by big business and it lets' you know a lot more about the community to boot.


kira said...

Have you seen these sites?

As you can see, they're both Washington Post sites, but I think they're both pretty great. Especially onBeing. I love it.