How is it that someone's name I'd never heard of before a few weeks ago is suddenly everywhere?

The wires report:

Wary of possible editorial meddling by the Australian newspaper tycoon following his $5 billion bid, the union hired a company to seek other suitors for the nation's leading business newspaper.
Ron Burkle, a supermarket magnate who's tried to buy the Los Angeles Times and other papers, confirmed yesterday he is considering a bid through his buyout firm Yucaipa.

Seriously, I didn't know this dude from Adam a month ago, and suddenly he's Captain Ubiquitous. And really, those that are worried about the editorial integrity of the Wall Street Journal (the what to the who now?) should probably not look to this dude as a saviour. He's bought up a bunch of car magazines and just failed in his bid to buy Maxim. And, as if that's not enough, he's also fighting against the first amendment.

Ahem...

Last year, he had his employees buy stacks of copies of the Los Angeles Business Journal to keep people from reading an article about his divorce in the newspaper. His spokesman said he was trying to protect his child.

Yep, that's the guy for the job. But man, how psyched were the LA Business Journal publishers that day--"Dude, we've sold out EVERYWHERE!"