tag:blogger.com,1999:blog-8510373117773010010.post5555343957454498632..comments2023-08-11T08:34:09.418-07:00Comments on MEGO: More on the Reader and the myth of "hyperlocalism"Sinkerhttp://www.blogger.com/profile/13652550078623065677noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8510373117773010010.post-76220398834635864842007-07-31T17:08:00.000-07:002007-07-31T17:08:00.000-07:00True enough. Look no further than Topix.com, which...True enough. Look no further than Topix.com, which often comes up as the number one Google listing for any BFE town you might look up but has on average two stories copied and pasted directly from the local TV affiliate's website. <BR/><BR/>This is another example of the fact that though, to paraphrase Google exec Eric Schmidt, tech companies aren't "in the content business" the alternative is going to be a graveyard of outdated Web 2.0 sites that none of the local people have any inclination to update. If someone wants to make hyperlocalism work, they better be planning on getting into the content business.<BR/><BR/>Of course, you could point to Yelp as an example of a hyperlocal success, but it only continues to prove what I suspect is true of most people online--not us media types or the technosenti, but the other 85% of the world that uses the internet--that all they really care about looking at online is pictures of their friends, recipes, gossip, classifieds and reviews of restaurants nearby. None of which qualify as hyperlocal news.Paul M. Davishttps://www.blogger.com/profile/17468082209382669050noreply@blogger.com